MUSCAT — A’Saffa Foods SAOG, Oman’s leading producer of 100 per cent natural, halal and healthy food products in the Sultanate, continues imparting training and development programmes for its staff.
Innovative and hugely successful marketing and sales strategies have helped A’Saffa to become a recognised leader in the poultry business and across its rapidly growing frozen food product ranges as the business grows into an Omani food manufacturing powerhouse. The Advanced Program on Marketing for Supervisory Staff dealt with various aspects on contemporary issues in the field of marketing along with executive behavioural dimensions towards self-development.
During an intensive two- day seminar senior managers were given a comprehensive insight into various issues in advanced marketing concepts and to ensure the company keeps pace with a leading competitive edge, A’Saffa Foods partnered with specialists from the Modern College of Business and Science to run the two-day course.
The course was focused at strengthening an employee’s analytical capabilities which was further elucidated through Igor Ansoff’s matrix (Grid) by experts at the Modern College of Business and Science.
The staff members were taken through an intensive workshop that also focused on the concepts of competitor analysis in marketing that provided both offensive and defensive strategic context to identify opportunities and threats.
Commenting on the training workshop, A’Saffa Foods Head of Sales and Marketing Sidhartha Lenka said: “This was the latest in a series of high-level workshops that the company has invested in to help with the continuing development and enhancement of the skills and capabilities of our senior management team.
“As a business A’Saffa Foods is committed to investing in the talent and careers of its staff at every level of the business and the recent workshops are a continuation of that philosophy that has helped us to achieve excellent staff retention levels and make our company increasingly an employer of choice for talented individuals in the Sultanate.”