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Pinkberry opens store at Muscat City Center

Wed, 09 March 2011

By A Staff Reporter -
MUSCAT — Pinkberry, the frozen yoghurt store of choice among Hollywood superstars, made its debut in Oman this month when it officially opened its first store at Muscat City Center.
Customers can enjoy a delightful cup of non-fat frozen yoghurt at Pinkberry, with
five distinct mouth-watering flavours of Original, Chocolate, Passion Fruit, Pomegranate and Coconut to choose from.
Rich in calcium, vitamins and minerals, Pinkberry yoghurt has been certified by the National Yogurt Association of the US. Pinkberry’s deliciously indulgent and gratifying swirly goodness can be further accented by choosing a wide variety of rich toppings ranging from fresh fruits to Belgian chocolates.
Pinkberry is fat-free and is sure to become a part of people’s regular lifestyle in Muscat, satisfying the cravings of those with a sweet tooth but without the guilt. Light and delicious, enjoying a cup of Pinkberry frozen yoghurt fulfils but doesn’t fill!
“Pinkberry brings a fresh and appealing new taste experience to Oman and we are delighted to open our first store in Muscat,” said Nader Hallal, Head of Marketing for the brand. “We are sure that Pinkberry will win the hearts of local consumers.”
Pinkberry is headquartered in California with a large number of outlets spread across South California and New York and a strong fan base among Hollywood stars. The first Pinkberry store was introduced to the Gulf region in Kuwait in 2009 by M H Alshaya Co and this brilliant brand of healthy goodness has met with a staggering response from customers, who often queue to enjoy this guilt-free treat, just as they did when the first store opened in Beverly Hills.
Building on this positive response, further Pinkberry stores have opened in the UAE, Bahrain and Qatar. Now the brand has arrived in Oman and Pinkberry plans further expansion throughout the Gulf region.